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The Product Managers Handbook – Linda GORCHELS

The Product Managers Handbook – Linda GORCHELS
the Product Managers handbookThe Product Managers Handbook

Linda GORCHELS

McGraw Hill –
4th Revised ed. – 2012

The essential guide to seamless product management for today’s fluid, unpredictable business world.

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

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