Take charge of your product STRATEGY!
Your marketing actions will become more effective
« Key selling points », différentiation
Business model & pricing
This effort begins with a clear definition of the target market and of the value that the offer actually brings to these target market.
It is an analysis that can be done in an extremely pragmatic way and in parallel with the first round of marketing tools production for example.
• What is the addressable market?
• What are the alternatives to the offer?
Necessary step to define the marketing tools that accompany the offer on the market.
• You need to identify three key points or « Key selling points » that « make a difference ».
• Once validated these aspects , it will be easier to build the value proposition , the foundation of all marketing tools : website , brochures
• In view of the knowledge of the environment and the identification of key points of the offer, the business model and the selling price will be defined.
Prepare the launch with the Marketing Plan.
This is an opportunity for the company to:
• Share understanding of the environment and to harmonize the team visions
• Establish a roadmap, not unchangeable, but shared by all (general management, sales, marketing and also R & D)
• Have only a limited number of landmarks to focus efforts on, the most important requirement for the success of young technology companies.