Define marketing tools
in line with your PRODUCT STRATEGY
The right tools at the right time!
Basics of Marketing
testimonials & customer references
Marketing tools to convince
Objectifs for the 1st year
Display a professional and international image.
Create the basic tools to support the sales forces in their prospection and transformation activities.
Communicate on commercial success, prospecting and transformation.
At the end of this first phase of building the fundamentals, the company owns:
- A website,
in English and French (or English only to optimize the costs of creating content)
- A generic brochure and product sheets, more technical
- A customer testimonial (s) or use case (s)
in support of sales teams
Building attractive and reusable tools
Product Launch Plan
will include the presence at one or more trade fairs in France or abroad.
The Lead Generation program
development of a qualified contact base,
definition of actions to transform (telemarketing, mailing, newsletter…),
share performance monitoring.
Animation of distribution channels
and information sharing: extranet, certification program, information sessions,…
to start building notoriety.
Increase the density of marketing campaigns with new means
Industrialization of tools
Customer testimonials, participation in trade fairs, content writing: web, white papers, press releases…
Intensification of lead generation
Via visits to the website, newsletters, visitors to trade fairs, networks…
Telemarketing can be used more intensively.
Implementation of automation tools
Choice and measurement of ROI of the tools: CRM, marketing automation…
New tools: co-marketing activities, structured alliance program with a website, events…
Expansion of communication actions
Relations with journalists, analysts…