Deprecated: Function create_function() is deprecated in /home/productmlp/accelerate-business.com/wp-content/plugins/related-posts/init.php on line 194

Deprecated: Function create_function() is deprecated in /home/productmlp/accelerate-business.com/wp-content/plugins/related-posts/recommendations.php on line 265

Deprecated: Function create_function() is deprecated in /home/productmlp/accelerate-business.com/wp-content/plugins/related-posts/init.php on line 418

Crossing the chasm – G. MOORE

Crossing the chasm – G. MOORE
Crossing the chasm- G.A. MooreCrossing the chasm : Marketing and selling High Tech products to mainstream customers.

Geoffrey A. MOORE

First Collins Business essentials
ed., 2006

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

0 Avis

Laisser une réponse

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *

*